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17 August 2012

Project Re:Brief

This link was sent to me by a friend, who is involved in the Google Creative Lab.

Published on Jun 22, 2012 by 
Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.

Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven't changed.

I found it an absorbing video - the interplay between youth and age, technology and art, concepts and possibilities...

I also also found it relevant schools and classrooms.  It speaks to the continuous dialog between "technology" and "teaching/learning".