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05 March 2011

Ads Worth Spreading

Most of us are familiar with TED Talks. Perhaps you're like me, in that you never paid much attention to the advertisements in their videos. That's why I was surprised when I saw this:

"We want to nurture ads so good you choose to watch. On TED.com, ads run after our talks, not before. This means they can run longer than the TV-standard 30 seconds. And that's the key! In 2-3 minutes, there's enough time to really tell a story, share an idea, make an authentic human connection, become unforgettable. Instead of ambush, they offer pleasurable, intelligent engagement. We invite you to view, comment, rate -- and share!"

You can see all 10 winners at this page, but I'm sharing my favorites, below. See if you can figure out what company made the film, and what the message is.


Dulux Walls

"This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour."

The Clock is Ticking

The Infinite House