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02 February 2011

Making of the Evian Babies

The Senior Primary Class at ISOCS is working on writing to persuade; they've been interested in the Evain Baby advertising campaign.





How was this video created?
"The babies could barely walk, let alone skate. They were placed in front of green screens and Ludo Fealy of the Motion Picture Company and his team in London did the rest, turning the baby-auditioners into roller-dancers.


"'They would have rocked the baby gently backwards and forwards with that particular break dance move in mind,' Fealy said.


"Fealy and his team filmed a professional skater doing the moves, then programmed a computer-generated baby's body to replicate them. Then they added the heads of their baby models, attaching them to the dancing digital bodies. They put it all together over a park scene shot in Melbourne and made to look like Manhattan." (link)



"Evian 'Skating Babies' wins Gold Award at the London International Awards 2009 for Best Visual Effects and enters the Guinness Book of World Records as most watched viral of all times. The multi-national campaign directed by Michael Gracey brings together choreographed roller-skating babies and the re-mixed street sound of The Sugar Hill Gang's Rapper's Delight." (Read more of the production details at this link)

What are the skating babies selling?  What is the story (writing) behind the video?  You may want to visit the Evian babies web site, or their YouTube page. How much language is used in these ads? What's the hidden message, or the "unspoken language"?  What's the real relationship between the product and the message?

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In both the videos above, you notice that the babies are filmed in front of a green screen. In some scenes the people who are holding them are wearing green clothes.

The green screen effect is a type of chroma key. The idea is to create a pure green background which is then replaced with whatever background image you want.